{"id":406,"date":"2016-05-24T07:19:00","date_gmt":"2016-05-24T05:19:00","guid":{"rendered":"http:\/\/www.chairedelimmateriel.u-psud.fr\/2016\/05\/24\/rapport-dactivite-2015-apie\/"},"modified":"2017-02-07T15:23:52","modified_gmt":"2017-02-07T14:23:52","slug":"rapport-dactivite-2015-apie","status":"publish","type":"post","link":"http:\/\/www.chairedelimmateriel.universite-paris-saclay.fr\/en\/2016\/05\/24\/rapport-dactivite-2015-apie\/","title":{"rendered":"Rapport d’activit\u00e9 2015 APIE"},"content":{"rendered":"

L\u2019ann\u00e9e 2015 a \u00e9t\u00e9 \u00e0 la fois pour l\u2019Agence une ann\u00e9e de consolidation de son action, d\u2019\u00e9largissement de ses missions et de mont\u00e9e en puissance de nouvelles initiatives au service de la performance et de la qualit\u00e9 de l\u2019action publique.<\/p>\n

\"\"L\u2019APIE a poursuivi le d\u00e9veloppement de son action d\u2019appui dans un contexte o\u00f9 s\u2019est largement diffus\u00e9e la prise de conscience que l\u2019immat\u00e9riel constitue un atout pour aider les personnes publiques \u00e0 relever les d\u00e9fis d\u2019une administration moderne.
\nLe d\u00e9cret du 23 juin 2015 a de plus marqu\u00e9 une nouvelle \u00e9tape dans la politique de gestion des actifs immat\u00e9riels en \u00e9tendant en particulier les missions de l\u2019APIE \u00e0 la gestion mutualis\u00e9e de l\u2019ensemble des marques de l\u2019\u00c9tat. Cette r\u00e9forme, qui r\u00e9pond \u00e0 un objectif de professionnalisation et d\u2019efficience renforc\u00e9e, vient parachever un mouvement amorc\u00e9 en 2011.<\/p>\n

L\u2019Agence a par ailleurs initi\u00e9 des actions ambitieuses pour promouvoir, stimuler et mieux valoriser les innovations m\u00e9tier de l\u2019\u00c9tat. Elle s\u2019est aussi attach\u00e9e \u00e0 prendre pleinement en compte les enjeux de la transformation num\u00e9rique de l\u2019action publique, qu\u2019il s\u2019agisse de son accompagnement en termes de propri\u00e9t\u00e9 intellectuelle ou de strat\u00e9gie de marque, par exemple.<\/p>\n

L\u2019ambition de l\u2019Agence a ainsi \u00e9t\u00e9 plus que jamais par sa gestion des marques, ses actions d\u2019accompagnement, de sensibilisation et de diffusion de d\u00e9marches innovantes, de favoriser une gestion exemplaire des actifs immat\u00e9riels des administrations et op\u00e9rateurs de l\u2019\u00c9tat contribuant pleinement aux objectifs de modernisation de l\u2019action publique.<\/p>\n

Aussi, l\u2019Agence s\u2019attache-t-elle \u00e0 poursuivre une strat\u00e9gie d\u2019enrichissement permanent de son propre capital immat\u00e9riel : sa marque, son expertise, sa cr\u00e9ativit\u00e9, son capital relationnel avec notamment le d\u00e9veloppement de nouveaux partenariats et l\u2019extension du champ de ses commanditaires. La richesse de l\u2019APIE, ce sont avant tout les hommes et les femmes qui mettent leurs comp\u00e9tences \u00e0 son service et que je veux ici remercier pour leur engagement.<\/p>\n

Rapport d’activit\u00e9 2015-APIE<\/strong><\/a><\/p>\n

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L\u2019ann\u00e9e 2015 a \u00e9t\u00e9 \u00e0 la fois pour l\u2019Agence une ann\u00e9e de consolidation de son action, d\u2019\u00e9largissement de ses missions et de mont\u00e9e en puissance de nouvelles initiatives au service de la performance et de la qualit\u00e9 de l\u2019action publique. (…)<\/small><\/p>\n","protected":false},"author":2,"featured_media":1458,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[4],"tags":[],"yoast_head":"\nRapport d'activit\u00e9 2015 APIE - Chaire Europ\u00e9enne de l\u2019Immat\u00e9riel<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.chairedelimmateriel.universite-paris-saclay.fr\/en\/2016\/05\/24\/rapport-dactivite-2015-apie\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rapport d'activit\u00e9 2015 APIE - 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